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Growth Marketing Manager

Voltus

Voltus

Marketing & Communications, Sales & Business Development
Remote
Posted on Tuesday, May 14, 2024
Voltus has an immediate opening for a Growth Marketing Manager. This role will be laser focused on end-end-end marketing strategy and execution for select territories in the US and Canada - from developing positioning and conducting win-loss and competitive analysis, to extending messaging and differentiation through email campaigns, trade shows, in-person events, webinars, and more. This role will report directly to the Associate Director of Marketing.
The role will be focused on optimizing customer acquisition, helping our sales team differentiate from the competition, and increasing our overall win rate and enrolled customers. This position requires wearing two hats - the ideal candidate is able to take complex technical concepts and transform them into simple, impactful narratives. They will then execute campaigns across digital and in-person channels.
The ideal candidate is super action-oriented, has a go-getter mindset, be able to thrive in a fast-paced environment, and be highly organized and communicative/collaborative on projects. The successful candidate will epitomize Voltus’s core values of Bright, Gritty, and Good and will have a deep desire to be successful in this role.

Responsibilities

  • Partner with Sales and Energy Markets to achieve Voltus’s annual sales goals by 1) optimizing Voltus’s sales messaging and 2) executing campaigns.
  • Sales Messaging
  • Build a deep understanding of your assigned territories - the programs, competitors, industries of focus, customers, macro-trends, and etc.
  • Help bolster and differentiate Voltus’s programs, services, expertise, and technology through RFPs and pitches
  • Support Energy Markets in the launch of select new programs to ensure smooth and impactful launches
  • Analyze closed and lost deals to find areas of opportunity and improvement
  • Maintain existing competitive intelligence documentation and communicate new insights to the Sales, Energy Markets, and Product teams
  • Campaigns & Sales Enablement
  • Jointly own, create, and execute on a marketing calendar with Associate Director of Marketing
  • Manage prospecting and upsell email marketing campaigns to meet enrollment deadlines and opportunistic campaigns based on program news, current events, and grid conditions
  • Host industry and topical webinars, along with assisting with in-person events
  • Project manage PR agency in submitting abstracts for speaking engagements
  • Execute presence at trade shows
  • Manage region-specific industry association relationships to extract the most value
  • Measure and report on marketing campaign effectiveness
  • Keep marketing collateral up to date and develop new assets as needed

Requirements

  • A passion for combating the climate crisis
  • Expert writer and storyteller; able to bring concepts to life through word and visual
  • Technically minded, with the ability to distill complex technology and energy markets info into digestible concepts for prospective customers
  • Top-notch communication with colleagues - in person, written, and presentations
  • Knowledge of Hubspot and Salesforce is a must
  • A driver mentality - pushes projects and initiatives to completion while meeting deadlines
  • Confident - able to engage with customers and executives without overthinking
  • Knowledge of Zoom and Webflow is a plus
We are a distributed, friendly team! If you are excited by the opportunity to impact the way a critical company system is designed, implemented, and supported, we invite you to apply.
At Voltus, we are proud to be an equal opportunity employer because we recognize that a diverse organization begins with a diverse candidate pool. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, age, sexual orientation, veteran status, disability status, or marital status.